Consulting & Training Services

Marketing, Sales & Communications

Marketing Planning
Understanding the four P's (product, price, place and promotion) and how they relate to your organization; developing marketing goals, objectives and action plans.

Customer Service
Understanding who your customers are; developing a customer service strategy; developing systems and procedures that encourage and support employees in providing customer-oriented service; training managers, supervisors and front-line employees in customer
service behaviors.

Sales Skills
Understanding the marketing approach to selling: identifying customer needs, product
benefits and priority prospects; learning and practicing techniques in questioning, probing, listening, handling objections and closing the sale.

Media Training
Learning the skills and techniques that ensure a professional, confident presence with the media.

Advertising, Promotion and Public Relations
Identifying goals and objectives, strategies and budgets, design and copy points to assure a cohesive and effective advertising/ promotion/public relations program.

Telephone Marketing
Turning the telephone into an effective sales tool. Identifying and describing product/service benefits, establishing call objectives, capturing prospect interest, overcoming resistance and closing the sale.

Alliance Building
Learning how to develop strategic relationships that enable you and your alliance partners to increase visibility and revenue. For more information, click here.