The Telecommunications Association

Situation

With the rapidly changing telecommunications industry, the national association president realized something needed to be done to help assure the organization and its member stations would survive and thrive in the future. He called on Liebold for help.


Solution

Liebold met with the President and the Chairman of the Board. Too increase the effectiveness of the organization and to assure its success, we agreed the association needed a system-wide strategic planning program that would involve re-visiting and refining the mission, creating a vision of the association’s future, and developing goals and action plans to make that vision a reality.

Working closely with staff and board members, the year-long program included:

  • A two-day Board Planning Conference to define the organization’s mission, vision and goals.
  • A two-day Management Planning Meeting to develop specific objectives and strategies to achieve the goals.  The process included taking a close look at the organization’s structure, staff, roles, responsibilities and expectations.
  • A two-day Staff Planning Meeting where staff met in small groups to further develop strategies and action plans, determine specific activities that needed to be accomplished, assign persons to be responsible for those activities and timelines for completion.
  • A One-Day Mid-Year Planning Review Session to evaluate progress, determine ways to maximize strengths, overcome weaknesses and make plan revisions.

Results

At the end of the program, the President said:

“I want to take this opportunity—coming directly after the Board Planning Conference—to thank you for all the work you have done in getting us to this point with the Action Plan.  The process has been enlightening and extremely valuable to the entire staff.  We have learned a great deal not only about where we are going in the next year and beyond but about where we have been and how we got there.  Your facilitation of the process has been invaluable.  We simply could not have done it without you.”