Presentation Skills Case Study
Part I. The Elected Government Official
He was a highly astute, personable and successful executive but a little too comfortable speaking before groups. He often spoke with little or no preparation and would sometimes get off point. He might even throw in an inappropriate joke. He did not come across as the successful leader he was. His PR Director told him he needed to change is presentation ways. With her advice, he agreed to hire an executive coach. He hired Liebold.
The coaching began with video-recording one of the executive’s presentations. While watching the video, he noticed he was too relaxed, too informal with the audience. He realized his message was not very clear nor did it have the impact he had hoped. With one-on-one coaching, video-recording, critique, and lots of practice, he became a more polished and effective speaker.
He now spends time preparing and practicing his speeches. He no longer tells inappropriate jokes. He is both personable and executive-like. His presentations have improved, as has his image. He presents himself as a leader with great ideas and respect for his constituents and staff.
Part II. The Executive’s Management Team
Realizing the benefits of coaching, the Executive decided he wanted to help his managers improve their presentations. He contracted with Liebold to work with six members of his top management team.
Liebold created a custom presentation skills coaching program consisting of three groups of two managers each. They came to the coaching with different needs. Several wanted to overcome their fear of public speaking. Some needed to eliminate annoying habits such as saying “um” too often or jingling keys in their pockets. Others needed help creating effective and compelling content and visuals. And still others needed to learn how to relate to the audience. The coaching addressed each individual’s needs. Presentation critiques pinpointed areas to develop. Homework assignments were focused on ways to improve each of these areas.
At the end of the program, each of the six participants said the coaching made a significant and positive difference in their level of confidence and ability to speak before groups. Two managers enlisted Liebold to work with members of their own teams.